Dubai Police surprised a bunch of lucky travelers over the weekend

It seems Dubai Police have gone through a bit of a New Year’s makeover, even going as far as to have their advert pasted on one of the screens in Times Square, New York.

The Dubai Police have listed security, communication and innovation as part of their identity overhaul.

Check out the ad being played in Times Square…

It doesn’t end there…

As part of their new identity, Dubai Police started an initiative which saw them greeting people who had birthdays the minute they landed at DXB.

The lucky visitors were welcomed and escorted through passport control, and even dropped to where they were going afterwards.