We’re not sure whether to laugh at or be frightened by McDonald’s Lebanon’s new advert

We all love a good ad campaign. Well, granted, that is the purpose.

McDonald’s Lebanon has created either the most genius, or just downright bizarre campaign for their latest chicken wrap deal.

It’s definitely caught our attention, yet we’re unsure how shouting “bwakh bwakh bwakh” at a camera for 60 seconds will entice anyone to get up from their desks and go grab a wrap.

We haven’t even begun to address why the ad looks like it was filmed on a Casio calculator.

If their intention was to make sure we don’t forget it in a hurry, they’ve definitely accomplished their goal.

What do you think? Smart or stupid?