Dubai’s roads could use a bit of cheering up, and it’s here – in the form of an emoji-lit speed signs.
The signs serve as a means of encouraging drivers to slow down as they pass through school zones.
The digital screens display your speed, as well as a smiley or sad face and a message that reads ‘slow down’ or ‘thank you’.
The first phase of the project has been commissioned in Muhaisnah 1, as well as Al Mazhar, Al Wasl, Al Garhoud and Al Safa.
Phase two will soon be launched, taking into account more school zones around the city.